---
title: "Monitor Brand Mentions Daily, With Sources · SocialToAI"
canonical: https://socialtoai.com/monitors/brand/
updated: 2026-11-06
---

# Monitor brand mentions every day, with the posts behind them

To hear what is new about a brand, run the Brand buzz tool once: the share of each attitude, what is mentioned most and the posts behind it, each with its link. Then press “Run this every day”, or say it to your AI. From 16 credits a platform a run, priced before it runs. Only new posts count as new. It uses no account of yours.

- Page: https://socialtoai.com/monitors/brand/
- Last updated: 2026-11-06

> Every morning, check what is new about “acme” on Reddit and X, and list the negative posts first.

[Run this every day](https://socialtoai.com/tools/brand-buzz.md) · [Or just say it to your AI](https://socialtoai.com/docs/schedules.md#watch) · No account of yours needed, your accounts stay out of it · failed runs are free

## First, run it once

On [Brand buzz](https://socialtoai.com/tools/brand-buzz.md), type the brand and choose the platforms. Add a line on what the brand is, so that namesakes are left out.

A real run on the live service, recorded 2026-10-18:

> How is the Xiaomi SU7 discussed on Weibo this month?

Recorded 2026-10-18

8 of the 12 posts found are about it: 50% positive, 50% neutral, 0% negative. What they mention most:

1. **Comparison with others** (50%, 4 posts): [“离小米SU7也就一步之遥”](https://weibo.com/1745155487/RmYkC6OPw)
2. **Price** (13%, 1 post): [“二手SU7 Ultra是我认为性价比最高的性能车，没有之一”](https://weibo.com/7718295796/RndJe3Qo4)
3. **Quality** (13%, 1 post): [“有这句“靓仔”，加上瓜子奉上，情绪价值提供拉满了。”](https://weibo.com/5227143877/RndvnyUve)

Used 20 credits · $0.067. Every claim links to its source.

## Then say one sentence to your AI

Once SocialToAI is [connected](https://socialtoai.com/mcp.md), say what to watch. Your AI first shows what will run, when, about what a run costs and at most what a month costs, and where new items go. It charges nothing for that, and makes the watch only after you agree.

**Say this**

```
Every morning, check what is new about “acme” on Reddit and X, and list the negative posts first.
```

It works without an AI too: run the tool or the call on the website, then press the daily button. Everything else about a watch is in [Schedules](https://socialtoai.com/docs/schedules.md).

## At most what it costs

Two ways to watch, per platform: the tool reads more and sums it up; a plain search reads one page and brings only the new posts.

| What you watch | A run | A month, daily | A month, weekly | A daily month at the first pack | The free credits cover |
| --- | --- | --- | --- | --- | --- |
| RedNote, with the tool | 36 | 1,116 | 180 | about $3.72 | 2 runs |
| RedNote, a plain search | 12 | 372 | 60 | about $1.24 | 8 runs |
| Douyin, with the tool | 60 | 1,860 | 300 | about $6.20 | 1 runs |
| Douyin, a plain search | 12 | 372 | 60 | about $1.24 | 8 runs |
| Weibo, with the tool | 20 | 620 | 100 | about $2.07 | 5 runs |
| Weibo, a plain search | 2 | 62 | 10 | about $0.21 | 50 runs |
| X, with the tool | 16 | 496 | 80 | about $1.65 | 6 runs |
| X, a plain search | 2 | 62 | 10 | about $0.21 | 50 runs |
| Reddit, with the tool | 20 | 620 | 100 | about $2.07 | 5 runs |
| Reddit, a plain search | 2 | 62 | 10 | about $0.21 | 50 runs |
| TikTok, with the tool | 16 | 496 | 80 | about $1.65 | 6 runs |
| TikTok, a plain search | 2 | 62 | 10 | about $0.21 | 50 runs |
| YouTube, with the tool | 16 | 496 | 80 | about $1.65 | 6 runs |
| YouTube, a plain search | 2 | 62 | 10 | about $0.21 | 50 runs |
| Instagram, with the tool | 16 | 496 | 80 | about $1.65 | 6 runs |
| Instagram, a plain search | 3 | 93 | 15 | about $0.31 | 33 runs |

## Where new items go

Pick one or several when you make the watch. What it can send is the same on every platform.

| Where | How to set it | What arrives |
| --- | --- | --- |
| Email | On by default for a watch made in your AI or in the console. With a key, send `email_new_items: true`. | How many are new, with their links. |
| Feishu / Lark | Add a custom bot to the group and give its address to your AI or to `push_url`. We post a test message first. | The count, the first 5 links, what the run cost, a link to the console. No post text. |
| WeCom | The same, with a group bot's address. | The same. |
| Slack | The same, with an Incoming Webhooks address. | The same. |
| RSS or JSON Feed | Every watch has one private address, on the Tasks page (https://socialtoai.com/console/tasks/). Reading it is free. | Links and dates. For 24 hours after a run also the title and the start of the text. Anyone with the address can read it. |
| Webhook | Add an endpoint in the console's settings. See [Webhooks](https://socialtoai.com/docs/webhooks.md). | `schedule_run.finished` after each run, and `schedule.alert` when its main number moves. Signed. |
| Your AI, when you ask | Ask “what's new?”. Nothing to set. | What your watches found and you have not seen, for free. |

## What to know first

- **The first run is only the starting point.** It notes what is there and sends nothing new, and it is charged like any run. New items start with the second run.
- **Daily or weekly, not real time.** It runs at the time you choose, in your time zone.
- **A run with nothing new still costs a run:** it read the page. A failed run costs nothing.
- **It stays under its limits.** One run may cost at most what you set. The month's most is that limit times 31 for a daily watch and 5 for a weekly one; a run past either is skipped, free.
- **One free, then 20.** A free account holds 1 watch, run from its free credits. When they no longer cover a run it pauses, charges nothing and emails you; any purchase starts it again. An account that has bought credits holds 20.
- **New means posts the last run did not have.** A post that is old but newly found counts as new once.
- **Where a platform gives no link, the item says so.**

## FAQ

### Can it tell the brand from things with the same name?

Give it one line on what the brand is (`about`) and it leaves out what does not fit. A very common name will still bring some strays.

### Does it use my account on the platform?

No. No account of yours needed, your accounts stay out of it. You need one SocialToAI account, made with an email.

### Can I try it for free?

Yes. 100 free credits on sign-up, no card. A free account holds 1 watch, and at 16 credits a run the free credits cover 6 runs.

### Is it real time?

No. It runs daily or weekly at the time you choose.

### Is a run charged when nothing is new?

Yes: it read the page, so it costs a run. A failed run costs nothing, and a run over your limit is skipped, free.

- [Brand buzz](https://socialtoai.com/tools/brand-buzz.md): The tool page with the daily button.
- [Brand monitoring with AI](https://socialtoai.com/use-cases/brand-monitoring.md): The whole job, with a prompt.
- [Monitor Chinese social from abroad](https://socialtoai.com/how-to/monitor-xiaohongshu-douyin-weibo-from-outside-china.md): No Chinese phone or company.
- [Daily watch, every job](https://socialtoai.com/monitors.md): What else can be watched.
