# Brand buzz: brand mention monitoring across platforms

Brand buzz is a ready-made SocialToAI tool that returns what people say about a brand or product on each platform: the share of each attitude, what is mentioned most, and the posts with the most engagement, each with its source link. A run costs from 16 credits and is priced before it starts; a run that fetches nothing is not charged. Run it here, in your AI over MCP, or over the API.

- Page: https://socialtoai.com/tools/brand-buzz/
- Last updated: 2026-10-18

## What it takes

| Name | Type | Required | What it is |
| --- | --- | --- | --- |
| `brand` | string | Yes | The brand, product or topic by its name. |
| `about` | string | No | What it is, in a sentence: keeps out other things of the same name. |
| `compare_with` | string[] | No | Up to 2 competitors. Each is read by the same plan and priced on its own. |
| `platforms` | string[] | No | 1 to 5 platforms. Left out: the usual three for the language the name is written in, as far as each is offered; the answer names them. |
| `window` | string | No | How far back to read. `"7d"` `"30d"` `"90d"` (default `"30d"`) |
| `scale` | string | No | small reads up to 40 posts a platform and no comments; medium about 100 posts and 2 pages of comments of 6 of them; large about 200 posts and 3 pages of comments of 15. `"small"` `"medium"` `"large"` (default `"small"`) |
| `max_cost_credits` | integer | No | Refused, free, with the quote, if the run would cost more. |
| `confirm` | boolean | No | true: run it whatever it costs. false: answer the plan and its price, and run nothing. Left out: a costly run, and one that runs in the background, answers its price first. |

## What comes back

| Part | What it holds |
| --- | --- |
| How people feel, by platform | The share of positive, neutral and negative posts on each platform, with the number of posts read. |
| What comes up most | The things people mention most, each with its share of the posts and quotes from them. |
| Most-engaged posts | The posts with the most engagement, each with its numbers and its source link. |

Main number: Relevant posts. Every result states how much of the plan was read and which parts of the price were charged.

## Depths and credits

| Depth | What it reads | From (credits) | How it runs | On the 100 free credits |
| --- | --- | --- | --- | --- |
| Quick | Up to 40 posts per platform. No comments. | 16 | runs while you wait | Yes |
| Medium | About 100 posts per platform, plus 2 pages of comments on 6 of them. | 76 | runs while you wait | On 6 of 13 platforms |
| Large | About 200 posts per platform, plus 3 pages of comments on 15 of them. | 210 | partly in the background | After your first purchase |

## Credits by platform

The table is for one name on one platform. Pick several platforms and they add up; each name you compare adds the same again.

| Platform | Quick | Medium | Large |
| --- | --- | --- | --- |
| TikTok | 16 | 140 | 440 |
| Instagram | 16 | 92 | 254 |
| X | 16 | 124 | 368 |
| Reddit | 20 | 76 | 210 |
| YouTube | 16 | 100 | 284 |
| LinkedIn | 20 | — | — |
| Threads | 16 | — | — |
| Pinterest | 16 | — | — |
| Xiaohongshu | 36 | 258 | 780 |
| Douyin | 60 | 180 | 420 |
| Weibo | 20 | 100 | 282 |
| WeChat Articles | 36 | 270 | 834 |
| Bilibili | 16 | 100 | 284 |
| Zhihu | 18 | 90 | 234 |
| Kuaishou | 60 | 210 | 540 |
| WeChat Channels | 60 | 306 | 906 |

## How credits are counted

- **You see the price first**: The total is stated before anything starts. It does not grow if there is more to read.
- **Nothing fetched, nothing charged**: If nothing could be fetched, the run is not charged. If it stops partway, you are charged only for the part that finished.
- **Each depth is one price**: A depth has a fixed price on each platform. It is not reduced when there turns out to be less to read, so start small and go deeper when you need more.

## The result of one run

2026-10-18

**Brand buzz: Dyson Airwrap**

TikTok · last 30 days · Quick · Done

### Highlights

- 40 posts found for "Dyson Airwrap" on 1 platform; 34 of them are about it. (sample 40; sources [1](https://www.tiktok.com/@thuyslife_/video/7690923438780812576) [2](https://www.tiktok.com/@itshollylc/video/7694390559414291734) [3](https://www.tiktok.com/@wendyomo_/video/7696461825545686273) [4](https://www.tiktok.com/@holistichaircare/video/7689172992844172574))
- Of 34 posts about "Dyson Airwrap", 71% are positive, 21% neutral and 9% negative. (sample 34; sources [1](https://www.tiktok.com/@thuyslife_/video/7690923438780812576) [2](https://www.tiktok.com/@mariialeko/video/7694710100455394592) [3](https://www.tiktok.com/@mollie.short/video/7695340929477004566) [4](https://www.tiktok.com/@emchu_/video/7694458813390408990))
- What is mentioned most is quality: 5 of 34 posts (15%). (sample 34; sources [1](https://www.tiktok.com/@mollie.short/video/7695340929477004566) [2](https://www.tiktok.com/@absssyyyy/video/7691412932655123745) [3](https://www.tiktok.com/@_emilypaulichi/video/7697751695270415646))
- The post with the most engagement is on tiktok, with 147136 interactions. (sample 34; sources [1](https://www.tiktok.com/@thuyslife_/video/7690923438780812576))

40 posts found, 34 about it. Every share is of the posts about it.

#### How people feel, by platform

| Platform | Posts about it | Positive | Neutral | Negative |
| --- | --- | --- | --- | --- |
| TikTok | 34 | 71% | 21% | 9% |

#### What comes up most

| Aspect | Posts | Share |
| --- | --- | --- |
| quality | 5 | 15% |
| ease of use | 5 | 15% |
| features | 3 | 9% |
| comparison with others | 2 | 6% |
| reliability | 1 | 3% |

> “From frizzy to smooth 😋” ([TikTok](https://www.tiktok.com/@mollie.short/video/7695340929477004566))
> “I promise you will get the hang of it” ([TikTok](https://www.tiktok.com/@jesssheehann/video/7692026409975418144))
> “this is honestly my favorite attachment of all 😍 I use it the most” ([TikTok](https://www.tiktok.com/@mariialeko/video/7694710100455394592))
> “New Dyson AirSmooth vs the Dyson AirWrap!” ([TikTok](https://www.tiktok.com/@audboos/video/7693685759093656846))
> “drop your tips on how to get a blowout to last more than 1 hour” ([TikTok](https://www.tiktok.com/@charlizeechiu/video/7694751341947653407))

#### Most-engaged posts

| Platform | Post | Engagement | Attitude |
| --- | --- | --- | --- |
| TikTok | [https://www.tiktok.com/@thuyslife_/video/7690923438780812576](https://www.tiktok.com/@thuyslife_/video/7690923438780812576) | 147136 | Positive |
| TikTok | [https://www.tiktok.com/@mariialeko/video/7694710100455394592](https://www.tiktok.com/@mariialeko/video/7694710100455394592) | 106681 | Positive |
| TikTok | [https://www.tiktok.com/@mollie.short/video/7695340929477004566](https://www.tiktok.com/@mollie.short/video/7695340929477004566) | 71788 | Positive |
| TikTok | [https://www.tiktok.com/@emchu_/video/7694458813390408990](https://www.tiktok.com/@emchu_/video/7694458813390408990) | 35683 | Positive |
| TikTok | [https://www.tiktok.com/@gemm.rose/video/7695124866478968094](https://www.tiktok.com/@gemm.rose/video/7695124866478968094) | 27816 | Positive |

### Method

100% of the planned reading came back (2 of 2 pages).

| Step | Platform | How it went |
| --- | --- | --- |
| Search posts | TikTok | 2 of 2 pages |
| Analyse posts | TikTok | 40 of 40 rows analysed |

Every number is counted by code from the delivered rows. Quotes are pieces of the original text. Commenters are not named.

### Bill

| Part | Quoted | Charged | Outcome | Why |
| --- | --- | --- | --- | --- |
| Fetching, first half | 2 | 2 | Charged | Delivered as planned. |
| Fetching, second half | 2 | 2 | Charged | Delivered as planned. |
| AI analysis | 12 | 12 | Charged | Delivered as planned. |

Charged 16 credits of 16 credits quoted.

## Use it in your AI

Connect https://mcp.socialtoai.com/mcp to your AI client as a remote MCP server ([how](https://socialtoai.com/mcp.md)), then ask:

> Use Brand buzz to check what people on TikTok and Instagram said about [your brand] in the last 30 days.

MCP tool: `brand_buzz`.

## Call it from code

```bash
curl https://api.socialtoai.com/v1/tools/brand_buzz \
  -H "Authorization: Bearer $SOCIALTOAI_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "brand": "Notion",
    "platforms": ["tiktok"],
    "window": "30d",
    "scale": "small"
  }'
```

[Brand buzz in the docs](https://socialtoai.com/docs/tools/brand-buzz.md)

## FAQ

**What does a run cost?**

From 16 credits at the Quick depth, for one name on one platform. The price depends on the depth and the platform, and the table on this page has every number. You see the total before anything runs, and a run never costs more than that.

**What am I charged if a run finds nothing or stops partway?**

If nothing could be fetched, the run is not charged. If content was fetched but the conditions you set filtered all of it out, only the first half of the fetching price is charged. If a run stops partway, you are charged only for the part that finished.

**What happens when a platform fails?**

The run goes on with what could be read, and the result says how much of the plan that was. The price has three parts: two for fetching and one for the AI analysis. When less than half of the planned reading came back, the second fetching part is not charged. The analysis part is charged only when at least nine in ten of the delivered rows were analysed. A call whose outcome is unknown is never retried on our own.

**Which platforms does it cover?**

16 platforms now: TikTok, Instagram, X, Reddit, YouTube, LinkedIn, Threads, Pinterest, Xiaohongshu, Douyin, Weibo, WeChat Articles, Bilibili, Zhihu, Kuaishou, WeChat Channels. A run takes up to 5 of them.

**Can I run it on the free credits?**

Sign-up includes 100 credits, no card. They can run: Quick; Medium on 6 of 13 platforms. A depth that runs in the background needs purchased credits. Running a tool on a schedule is available after your first purchase.

## Other tools

- [Comment analysis](https://socialtoai.com/tools/comment-insights.md): The topics in their comments and how big each is, plus questions, buying intent and complaints
- [Account watch](https://socialtoai.com/tools/account-watch.md): What each one posted lately, and which posts beat its usual numbers
- [Find creators](https://socialtoai.com/tools/find-creators.md): Creators who make that content, with their size, recent posts and how well each fits
- [Creator profile](https://socialtoai.com/tools/creator-card.md): Their accounts on other platforms, the numbers on each, and how sure the match is
- [Bulk link data](https://socialtoai.com/tools/batch-stats.md): One row per link with its numbers as they are now. Links that no longer work are marked
- [Viral finder](https://socialtoai.com/tools/viral-finder.md): Posts that did clearly better than their authors usually do