# Track brand mentions on Reddit, X and TikTok without doom-scrolling A social listening and social media monitoring API your AI runs for you: a daily digest of new mentions in your AI app or inbox, each with its link. A real run recorded 2026-10-18 answered “What are people on TikTok saying about the Dyson Airwrap?” with 1 request for 16 credits (≈ $0.032–$0.053). Failed calls are free. - Page: https://socialtoai.com/use-cases/brand-monitoring/ - Last updated: 2026-10-29 > Watch Reddit and X for “acme” every morning and give me only the posts that need a reply. [Say “watch this daily” to your AI](https://socialtoai.com/docs/schedules.md#watch) · No account of yours needed, no ban risk · failed calls are free ## What you get Your AI tells you what people say about a brand: the share of each attitude, what they praise and what they complain about, with the posts behind each point. A platform's search shows posts one at a time and mixes in posts that only use the name in passing. Sorting the ones that are really about the brand, and counting what they say, is hours of reading. ## What it uses The ready-made tool does the whole job in one request: SocialToAI runs the searches, reads the posts and comments, and returns one result with its sources. Each is priced before it runs. - [Brand buzz](https://socialtoai.com/tools/brand-buzz.md): How people feel about it on each platform, what comes up most, and the posts behind it. From 16 credits a run. Your AI can also call the interfaces one at a time. These are the ones this job reads; each costs a fixed number of credits per call. | Platform | Interface | What it returns | Price key | Credits | | --- | --- | --- | --- | --- | | TikTok | [Search](https://socialtoai.com/tiktok-search-api.md) | Find videos by keyword: text, author, likes, comment count, views and publish time. | `tiktok.search` | 2 | | TikTok | [Comments](https://socialtoai.com/tiktok-comments-api.md) | The comments under one video: text, likes, reply count and time. | `tiktok.comments` | 2 | | X | [Search](https://socialtoai.com/x-search-api.md) | Find posts by keyword: text, author, likes, comment count, views and publish time. | `x.search` | 2 | | X | [Comments](https://socialtoai.com/x-comments-api.md) | The comments under one post: text, likes, reply count and time. | `x.comments` | 2 | | Reddit | [Search](https://socialtoai.com/reddit-search-api.md) | Find posts by keyword: text, author, likes, comment count and publish time. | `reddit.search` | 2 | | Reddit | [Comments](https://socialtoai.com/reddit-comments-api.md) | The comments under one post: text, likes, reply count and time. | `reddit.comments` | 2 | | YouTube | [Search](https://socialtoai.com/youtube-search-api.md) | Find videos by keyword: text, author and views. | `youtube.search` | 2 | | YouTube | [Comments](https://socialtoai.com/youtube-comments-api.md) | The comments under one video: text, likes and reply count. | `youtube.comments` | 2 | | Instagram | [Comments](https://socialtoai.com/instagram-comments-api.md) | The comments under one post: text, likes and time. | `instagram.comments` | 2 | | Xiaohongshu | [Search](https://socialtoai.com/xiaohongshu-search-api.md) | Find notes by keyword: text, author, likes, comment count and publish time. | `xiaohongshu.search` | 12 | | Xiaohongshu | [Comments](https://socialtoai.com/xiaohongshu-comments-api.md) | The comments under one note: text, likes, reply count and time. | `xiaohongshu.comments` | 12 | | Douyin | [Search](https://socialtoai.com/douyin-search-api.md) | Find videos by keyword: text, author, likes, comment count and publish time. | `douyin.search` | 12 | | Douyin | [Comments](https://socialtoai.com/douyin-comments-api.md) | The comments under one video: text, likes, reply count and time. | `douyin.comments` | 2 | | Weibo | [Search](https://socialtoai.com/weibo-search-api.md) | Find posts by keyword: text, author, likes, comment count and publish time. | `weibo.search` | 2 | 3 more on the platforms' own pages: [TikTok API](https://socialtoai.com/platforms/tiktok.md), [X (Twitter) API](https://socialtoai.com/platforms/x.md), [Reddit API](https://socialtoai.com/platforms/reddit.md), [YouTube API](https://socialtoai.com/platforms/youtube.md), [Instagram API](https://socialtoai.com/platforms/instagram.md), [Xiaohongshu (RedNote) API](https://socialtoai.com/platforms/xiaohongshu.md), [Douyin API](https://socialtoai.com/platforms/douyin.md), [Weibo API](https://socialtoai.com/platforms/weibo.md). ## A worked example A real run on the live service, recorded 2026-10-18: the question, the calls the AI chose and what it answered. The credits are what the run was charged. > What are people on TikTok saying about the Dyson Airwrap? | Platform | Tool | Sent | Requests | Returned | Credits | | --- | --- | --- | --- | --- | --- | | TikTok | [`brand_buzz`](https://socialtoai.com/tools/brand-buzz.md) | `brand: "Dyson Airwrap" · about: "a hair styling tool" · platforms: ["tiktok"] · window: "30d" · scale: "small"` | 1 | 40 videos | 16 | | **Total** | | | 1 | 40 items | **16** | Recorded 2026-10-18 34 of the 40 posts found are about it: 71% positive, 21% neutral, 9% negative. What they mention most: 1. **Quality** (15%, 5 videos): [“From frizzy to smooth 😋”](https://www.tiktok.com/@mollie.short/video/7695340929477004566) 2. **Ease of use** (15%, 5 videos): [“I promise you will get the hang of it”](https://www.tiktok.com/@jesssheehann/video/7692026409975418144) 3. **Features** (9%, 3 videos): [“this is honestly my favorite attachment of all 😍 I use it the most”](https://www.tiktok.com/@mariialeko/video/7694710100455394592) Used 16 credits · $0.053. Every claim links to its source. The posts it rests on, and the same calls as API requests, are in the [whole recorded run](https://socialtoai.com/docs/guides/track-brand-mentions-on-tiktok.md). 16 credits is $0.053 at 300 credits per dollar (purchases from $10) and $0.032 at 500 per dollar (from $200). Failed calls are free, and a search that runs and finds nothing is charged as a call. ## Platform by platform - [How do I monitor what people say about a brand on TikTok with AI?](https://socialtoai.com/docs/guides/track-brand-mentions-on-tiktok.md) - [How do I see what people say about a brand on X (Twitter) with AI?](https://socialtoai.com/docs/guides/track-brand-mentions-on-x.md) - [How do I find out how a product is talked about on YouTube with AI?](https://socialtoai.com/docs/guides/track-brand-mentions-on-youtube.md) - [How do I get my AI to read what Xiaohongshu (RedNote) says about a topic?](https://socialtoai.com/docs/guides/read-xiaohongshu-notes-on-a-topic.md) - [How do I see what Douyin says about a brand with AI?](https://socialtoai.com/docs/guides/track-brand-mentions-on-douyin.md) - [How do I follow what Weibo says about a product with AI?](https://socialtoai.com/docs/guides/track-brand-mentions-on-weibo.md) - [On Reddit, after RSS ends](https://socialtoai.com/how-to/track-brand-mentions-on-reddit.md) ## Give this to your AI Connect SocialToAI once: in [Claude](https://socialtoai.com/connect/claude.md), [ChatGPT](https://socialtoai.com/connect/chatgpt.md), [Claude Code](https://socialtoai.com/connect/claude-code.md), [Cursor](https://socialtoai.com/connect/cursor.md) and [Codex](https://socialtoai.com/connect/codex.md) you sign in and press Allow, with no key to paste; other clients are on [the connect page](https://socialtoai.com/mcp.md). Then paste this and replace the parts in angle brackets. Never paste a key into a chat. **Prompt** ``` Use the SocialToAI tools (https://mcp.socialtoai.com/mcp) to check what people said about on TikTok, X and Reddit in the last 30 days. Start with the Brand buzz tool at its smallest depth, and tell me what a run costs before you go larger. Give me the share of positive, neutral and negative posts, the three things people praise and complain about most, and a link to the post behind every point. End with the credits you spent. ``` - [The whole recorded run](https://socialtoai.com/docs/guides/track-brand-mentions-on-tiktok.md): What are people on TikTok saying about the Dyson Airwrap? - [Brand buzz](https://socialtoai.com/tools/brand-buzz.md): How people feel about it on each platform, what comes up most, and the posts behind it - [TikTok API](https://socialtoai.com/platforms/tiktok.md): Every call on TikTok, with its credits. - [X (Twitter) API](https://socialtoai.com/platforms/x.md): Every call on X, with its credits.