--- title: "Xiaohongshu (RedNote) KOL audience profile API (Pugongying) · SocialToAI" canonical: https://socialtoai.com/xiaohongshu-kol-audience-api/ updated: 2026-10-30 --- # Xiaohongshu (RedNote) KOL audience profile API (Pugongying) Get who follows a Xiaohongshu creator, by PGY creator ID: the share of each segment by gender, age, province, city, interest and device, and the day the figures are of. A call to the Xiaohongshu (RedNote) KOL audience profile API (Pugongying) costs 24 credits ($0.048 to $0.08 depending on the pack); failed calls are free. Call it over HTTP or from your AI client over MCP. - Page: https://socialtoai.com/xiaohongshu-kol-audience-api/ - Last updated: 2026-10-30 | Request | Price key | Credits | | --- | --- | --- | | `POST /v1/call/xiaohongshu.kol_audience` | `xiaohongshu.kol_audience` | 24 | ## What you get from the Xiaohongshu (RedNote) KOL audience profile API (Pugongying) A recorded call returned the object below, field by field. Names and text are removed from the sample; the numbers are as recorded. | Field | In the recorded answer | | --- | --- | | title | null | | url | null | | rank | null | | heat | null | | fields.measured_at | 2026-10-10T16:00:00.000Z | | fields.gender | 2 entries | | fields.age | 2 entries | | fields.province | 2 entries | | fields.city | 2 entries | | fields.interest | 2 entries | | fields.device | 2 entries | | fields.city_tier | null: Xiaohongshu cannot give it | | fields.crowd | null: Xiaohongshu cannot give it | | fields.purchase_category | null: Xiaohongshu cannot give it | | fields.purchase_amount | null: Xiaohongshu cannot give it | 24 credits a call (≈ $0.048–$0.08): about 125 calls for $10. ## Xiaohongshu (RedNote) KOL audience profile API (Pugongying): request and response ```bash curl https://api.socialtoai.com/v1/call/xiaohongshu.kol_audience \ -H "Authorization: Bearer $SOCIALTOAI_API_KEY" \ -H "Idempotency-Key: $(uuidgen)" \ -H "Content-Type: application/json" \ -d '{ "id": "5c0017ef6b58b740c92463fb" }' ``` ```python import os import uuid import requests response = requests.post( "https://api.socialtoai.com/v1/call/xiaohongshu.kol_audience", headers={ "Authorization": f"Bearer {os.environ['SOCIALTOAI_API_KEY']}", # A new key for each request; the same one again retries it without paying twice. "Idempotency-Key": str(uuid.uuid4()), }, json={ "id": "5c0017ef6b58b740c92463fb", }, ) print(response.json()) ``` ## Xiaohongshu (RedNote) KOL audience profile API (Pugongying) parameters | Name | Type | Required | Default | Description | | --- | --- | --- | --- | --- | | `id` | string | Required | — | PGY creator ID, 24 hexadecimal characters; take it from the PGY creator search | ## Where to get what you send - `id`: PGY creator ID, 24 hexadecimal characters; take it from the PGY creator search (e.g. `5c0017ef6b58b740c92463fb`) Returned as `ref` by: [Xiaohongshu (RedNote) KOL search API (Pugongying)](https://socialtoai.com/xiaohongshu-kol-search-api.md) ## Xiaohongshu (RedNote) KOL audience profile API (Pugongying) response fields | Field | Type | Meaning | Given | | --- | --- | --- | --- | | `items[].title` | string | The entry's title or name. | yes | | `items[].url` | string | A link that opens it; null where the platform's list has none. | yes | | `items[].rank` | integer | Position on a board, from 1. | yes | | `items[].heat` | integer | The platform's heat score. | yes | | `items[].fields.measured_at` | string | The day the figures are for, as the start of that day in China time (UTC+8). | yes | | `items[].fields.gender` | array | By gender: name, share, count. | yes; count always null | | `items[].fields.age` | array | By age group: name, share, count. | yes; count always null | | `items[].fields.province` | array | By province: name, share, count. | yes; count always null | | `items[].fields.city` | array | By city, the largest only: name, share, count. | yes; count always null | | `items[].fields.interest` | array | By interest: name, share, count. | yes; count always null | | `items[].fields.device` | array | By phone brand: name, share, count. | yes; count always null | | `items[].fields.city_tier` | array | By city tier: name, share, count. | always null: Xiaohongshu does not give it | | `items[].fields.crowd` | array | By the consumer groups the platform sorts people into: name, share, count. | always null: Xiaohongshu does not give it | | `items[].fields.purchase_category` | array | By category of goods bought: name, share, count. | always null: Xiaohongshu does not give it | | `items[].fields.purchase_amount` | array | By amount spent per order: name, share, count. | always null: Xiaohongshu does not give it | Every item also has platform, id, ref, approx and type; the response around the items is the same on every call. [Response format](https://socialtoai.com/docs/api/response.md) ## Sample response Sample data: names, links and text are replaced by placeholders; the numbers are as recorded. ```json { "request_id": "req_00000000-0000-4000-8000-000000000001", "schema_version": "v1", "fetched_at": "2026-10-12T21:53:02.000Z", "action": "call", "op": "xiaohongshu.kol_audience", "platform": "xiaohongshu", "status": "ok", "items": [ { "platform": "xiaohongshu", "id": "…", "ref": "…", "approx": [], "type": "entry", "entry_type": "audience", "title": null, "url": null, "rank": null, "heat": null, "fields": { "measured_at": "2026-10-10T16:00:00.000Z", "gender": [ { "name": "male", "share": 0.27827228950824456, "count": null }, { "name": "female", "share": 0.7217277104917554, "count": null } ], "age": [ { "name": "<18", "share": 0.009193054136874362, "count": null }, { "name": "18-24", "share": 0.10156135998832627, "count": null } ], "province": [ { "name": "浙江", "share": 0.3215255771842463, "count": null }, { "name": "江苏", "share": 0.24728383884110458, "count": null } ], "city": [ { "name": "温州", "share": 0.2359665006790403, "count": null }, { "name": "徐州", "share": 0.1805115436849253, "count": null } ], "interest": [ { "name": "美食", "share": 0.15246001214820815, "count": null }, { "name": "旅游", "share": 0.1216170614834312, "count": null } ], "device": [ { "name": "苹果", "share": 0.756649688737974, "count": null }, { "name": "小米", "share": 0.0622524052065648, "count": null } ], "city_tier": null, "crowd": null, "purchase_category": null, "purchase_amount": null } } ], "unavailable": ["fields.gender.count", "fields.age.count", "fields.province.count", "fields.city.count", "fields.interest.count", "fields.device.count", "fields.city_tier", "fields.crowd", "fields.purchase_category", "fields.purchase_amount"], "warnings": [], "applied_params": { "id": "5c0017ef6b58b740c92463fb" }, "cost_credits": 24, "billing": { "cost_credits": 24, "balance_credits": 76, "today_spend_credits": 24, "daily_limit_credits": null, "daily_remaining_credits": null, "display": "This call: 24 credits (≈ $0.08). Balance: 76 credits (≈ $0.25)." }, "replayed": false } ``` ## Xiaohongshu (RedNote) KOL audience profile API (Pugongying): paging and billing - One call returns one object, with no pages, for 24 credits. - 5 calls per second per key, 20 after a purchase; going over is not charged. [Rate limits](https://socialtoai.com/docs/credits-and-billing.md#rate-limits) - A failed call costs 0 credits and is never retried on its own. [Error codes](https://socialtoai.com/docs/api/errors.md) - Interface last tested: 2026-10-30. Each call reads from the platform, and `fetched_at` in the answer is when it was read. The same request sent again with the same key within 5 minutes is a replay (`replayed: true`): 0 credits, and the answer as first read. ## Once connected over MCP, these questions use the Xiaohongshu (RedNote) KOL audience profile API (Pugongying) - Get who follows a Xiaohongshu creator, by PGY creator ID: 5c0017ef6b58b740c92463fb. → `call {"op":"xiaohongshu.kol_audience","id":"5c0017ef6b58b740c92463fb"}`, 24 credits - Search Xiaohongshu creators on PGY by terms, matched against what they write about: 咖啡, then for the first 3: get who follows a Xiaohongshu creator, by PGY creator ID. → `call {"op":"xiaohongshu.kol_search","query":"咖啡"}`, `call {"op":"xiaohongshu.kol_audience","id":""}` × 3, 96 credits ## Give this to your AI ``` Use the SocialToAI MCP server (https://mcp.socialtoai.com/mcp) for this: Get who follows a Xiaohongshu creator, by PGY creator ID: 5c0017ef6b58b740c92463fb. Call the call tool with {"op":"xiaohongshu.kol_audience","id":"5c0017ef6b58b740c92463fb"}. Needed: id. For several, call it once for each: 24 credits each. Before you start, work out how many credits it will take in all and ask me; call it only after I agree. What usually comes next, with the ref or username it returns: call xiaohongshu.kol_notes (PGY creator notes). If SocialToAI is not connected yet, tell me how to connect it; never ask me to paste a key into the chat. Answer with a link to every item you used, and tell me how many credits it cost. ``` ## The same call on other platforms | Interface | Price key | Credits | | --- | --- | --- | | [Douyin KOL audience API (Xingtu)](https://socialtoai.com/douyin-kol-audience-api.md) | `douyin.kol_audience` | 3 | ## More on Xiaohongshu | Interface | What it does | Price key | Credits | | --- | --- | --- | --- | | [Xiaohongshu (RedNote) KOL metrics API (Pugongying)](https://socialtoai.com/xiaohongshu-kol-performance-api.md) | Get how a Xiaohongshu creator's everyday notes did over the last 30 or 90 days, by PGY creator ID. | `xiaohongshu.kol_performance` | 24 | | [Xiaohongshu (RedNote) KOL detail API (Pugongying)](https://socialtoai.com/xiaohongshu-kol-profile-api.md) | Get a Xiaohongshu creator's profile on PGY by creator ID. | `xiaohongshu.kol_profile` | 24 | | [Xiaohongshu (RedNote) product search API](https://socialtoai.com/xiaohongshu-product-search-api.md) | Search the products of Xiaohongshu's shop by terms. | `xiaohongshu.product_search` | 12 | | [Xiaohongshu (RedNote) topic notes API](https://socialtoai.com/xiaohongshu-topic-notes-api.md) | Get the trending notes under a Xiaohongshu topic by its page ID. | `xiaohongshu.topic_notes` | 12 | | [Xiaohongshu (RedNote) topic detail API](https://socialtoai.com/xiaohongshu-topic-api.md) | Get one Xiaohongshu topic by its page ID. | `xiaohongshu.topic` | 12 | | [Xiaohongshu (RedNote) Search API](https://socialtoai.com/xiaohongshu-search-api.md) | Find notes by keyword: text, author, likes, comment count and publish time. | `xiaohongshu.search` | 12 | | [Xiaohongshu (RedNote) product reviews API](https://socialtoai.com/xiaohongshu-product-reviews-api.md) | Get the first page of buyers' reviews of a product of Xiaohongshu's shop by the product's ID. | `xiaohongshu.product_reviews` | 12 | | [Xiaohongshu (RedNote) Detail API](https://socialtoai.com/xiaohongshu-detail-api.md) | One note by ID or link: text, author, likes, comment count and publish time. | `xiaohongshu.detail` | 12 | | [Xiaohongshu (RedNote) User Profile API](https://socialtoai.com/xiaohongshu-user-profile-api.md) | One account: name, bio, followers, following and post count. | `xiaohongshu.user_profile` | 12 | | [Xiaohongshu (RedNote) KOL search API (Pugongying)](https://socialtoai.com/xiaohongshu-kol-search-api.md) | Search Xiaohongshu creators on PGY by terms, matched against what they write about. | `xiaohongshu.kol_search` | 24 | ## Read next - [Xiaohongshu official API: access, prices and limits](https://socialtoai.com/does-xiaohongshu-have-an-api.md): What its own API allows, who can use it and what it costs, with sources. - [Creator data API, every platform](https://socialtoai.com/creator-api.md): Finding creators and reading their data, platform by platform. - [How to let ChatGPT read Xiaohongshu (RedNote)](https://socialtoai.com/how-to/let-chatgpt-read-xiaohongshu.md): connect ChatGPT to Xiaohongshu notes and comments - [Let Claude Code and Cursor read Xiaohongshu and Douyin, with no QR code or cookie](https://socialtoai.com/how-to/let-claude-code-and-cursor-read-xiaohongshu-and-douyin.md): connect Claude Code and Cursor to Xiaohongshu and Douyin with no QR code or cookie, and what a self-run server costs you - [How brands outside China monitor Xiaohongshu (RedNote), Douyin and Weibo with AI](https://socialtoai.com/how-to/monitor-xiaohongshu-douyin-weibo-from-outside-china.md): monitor Xiaohongshu, Douyin and Weibo from outside China with AI, in English, with original links - [How to find creators on Xiaohongshu PGY and Douyin Xingtu](https://socialtoai.com/how-to/find-creators-on-xiaohongshu-and-douyin.md): PGY and Xingtu by interface: how each search matches, the IDs they take, what a shortlist costs - [Xiaohongshu (RedNote) MCP server](https://socialtoai.com/mcp/xiaohongshu.md): Let your AI read Xiaohongshu. ## Xiaohongshu (RedNote) KOL audience profile API (Pugongying): questions **Do I need a Xiaohongshu account or Xiaohongshu's own API access?** No. You only need a SocialToAI key. The call returns content and account information publicly visible on Xiaohongshu; you never sign in to Xiaohongshu or apply for anything there. **What does one call cost in dollars?** 24 credits: $0.08 at 300 credits per dollar (purchases from $10), $0.048 at 500 per dollar (from $200). Credits never expire and there is no subscription. 100 free credits on sign-up, no card. **Am I charged when a call fails or finds nothing?** A failed call costs 0 credits and is never retried on its own. **How much does one call return?** One call returns one object, with no pages, for 24 credits. **Is there a rate limit?** 5 calls a second per key, 20 a second after your first purchase. A request over the limit is told how long to wait and is not charged. **How do I use it from Claude, ChatGPT or Cursor?** Yes. In Claude or ChatGPT, add the MCP address https://mcp.socialtoai.com/mcp as a custom connector, sign in with the code we email you and press Allow; there is no key to paste. In Claude Code, run one command, type /mcp, pick socialtoai and sign in; Codex and Cursor sign in too, with their steps on the connect page. Then ask in plain words and your AI calls call for you.