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POST/v1/call/xiaohongshu.kol_performance

Xiaohongshu (RedNote) KOL metrics API (Pugongying)

Only on Xiaohongshu.

Get how a Xiaohongshu creator's everyday notes did over the last 30 or 90 days, by PGY creator ID: notes, median impressions, reads and interactions, engagement and completion ratios, the share of notes past 100 and 1,000 likes, and the standing among comparable creators. A call to the Xiaohongshu (RedNote) KOL metrics API (Pugongying) costs 24 credits ($0.048 to $0.08 depending on the pack); failed calls are free. Call it over HTTP or from your AI client over MCP.

100 credits on sign-up, no card needed
24 creditsper call, ≈ $0.048–$0.08
One objectreturned per call
1.1 KBsample response, 1 item

Last updated:

What you get from the Xiaohongshu (RedNote) KOL metrics API (Pugongying).
From a recorded answer.

A recorded call returned the object below, field by field. Names and text are removed from the sample; the numbers are as recorded.

Lighter for your AI: the same recorded data (1 item) is about 3,378 tokens as the platform's raw JSON and about 382 as this interface returns it, 88% fewer (measured 2026-11-06). How it was measured

FieldIn the recorded answer
titlenull
urlnull
ranknull
heatnull
fields.notes34
fields.median_impressions3,535
fields.median_reads533
fields.median_engagements12
fields.median_likes10
fields.median_collects2
fields.median_comments0
fields.median_shares3
fields.engagement_rate0.032
fields.video_completion_rate0.321
fields.image_3s_read_rate0.798
fields.hundred_like_share0.088
fields.thousand_like_share0
fields.impressions_percentile0.523
fields.reads_percentile0.476
fields.engagements_percentile0.333

24 credits a call (≈ $0.048–$0.08): about 125 calls for $10.

Xiaohongshu (RedNote) KOL metrics API (Pugongying): request and response

curl https://api.socialtoai.com/v1/call/xiaohongshu.kol_performance \  -H "Authorization: Bearer $SOCIALTOAI_API_KEY" \  -H "Idempotency-Key: $(uuidgen)" \  -H "Content-Type: application/json" \  -d '{    "id": "5c0017ef6b58b740c92463fb"  }'
import osimport uuidimport requestsresponse = requests.post(    "https://api.socialtoai.com/v1/call/xiaohongshu.kol_performance",    headers={        "Authorization": f"Bearer {os.environ['SOCIALTOAI_API_KEY']}",        # A new key for each request; the same one again retries it without paying twice.        "Idempotency-Key": str(uuid.uuid4()),    },    json={        "id": "5c0017ef6b58b740c92463fb",    },)print(response.json())
# Connected over MCP? Ask in plain words.Use the Xiaohongshu PGY creator metrics interface (xiaohongshu.kol_performance) with id: 5c0017ef6b58b740c92463fb.# Your AI calls the call tool with:{  "id": "5c0017ef6b58b740c92463fb"}
Change the requestThe code above follows.
window
Sign in to run24 creditsOpens in the Playground with these parameters after you sign in. It never runs by itself.
200 OK1.1 KB24 credits
{  "op": "xiaohongshu.kol_performance",  "platform": "xiaohongshu",  "status": "ok",  "items": [    {      "platform": "xiaohongshu",      "id": "…",      "ref": "…",      "approx": [],      "type": "entry",      "entry_type": "pgy_creator_metrics",      "title": null,      "url": null,      "rank": null,      "heat": null,      "fields": {        "notes": 34,        "median_impressions": 3535,        "median_reads": 533,        "median_engagements": 12,        "median_likes": 10,        "median_collects": 2,        "median_comments": 0,        "median_shares": 3,        "engagement_rate": 0.032,        "video_completion_rate": 0.321,        "image_3s_read_rate": 0.798,        "hundred_like_share": 0.088,        "thousand_like_share": 0,        "impressions_percentile": 0.523,        "reads_percentile": 0.476,        "engagements_percentile": 0.333      }    }  ],  "unavailable": [],  "cost_credits": 24}
entry_type
pgy_creator_metrics
notes
34
median_impressions
3535
median_reads
533
median_engagements
12
median_likes
10
median_collects
2

Names and text were removed from the sample; the numbers are as recorded.

Sample dataFull response

Xiaohongshu (RedNote) KOL metrics API (Pugongying) parameters.
2 parameters, 1 required.

Send them as a JSON body with POST. Your key goes in the Authorization header, never in the URL.

NameTypeRequiredDefaultDescription
idstringRequired—PGY creator ID, 24 hexadecimal characters; take it from the PGY creator search
windowstringOptional"30d"The period: the last 30 or the last 90 days
"30d""90d"

Where to get what you send.

id

PGY creator ID, 24 hexadecimal characters; take it from the PGY creator search (e.g. 5c0017ef6b58b740c92463fb)

Every item these return carries its ref; send it as it is:

Xiaohongshu (RedNote) KOL metrics API (Pugongying) response fields.
What Xiaohongshu cannot give is marked.

FieldTypeMeaning
items[].titlestringThe entry's title or name.
items[].urlstringA link that opens it; null where the platform's list has none.
items[].rankintegerPosition on a board, from 1.
items[].heatintegerThe platform's heat score.
items[].fields.notesintegerNotes in the period.
items[].fields.median_impressionsintegerMedian impressions per note.
items[].fields.median_readsintegerMedian reads per note.
items[].fields.median_engagementsintegerMedian interactions per note.
items[].fields.median_likesintegerMedian likes per note.
items[].fields.median_collectsintegerMedian saves per note.
items[].fields.median_commentsintegerMedian comments per note.
items[].fields.median_sharesintegerMedian shares per note.
items[].fields.engagement_ratenumberEngagement rate, 0 to 1.
items[].fields.video_completion_ratenumberCompletion rate of video notes, 0 to 1.
items[].fields.image_3s_read_ratenumberShare of image-note reads that last 3 seconds, 0 to 1.
items[].fields.hundred_like_sharenumberShare of notes with 100 likes or more, 0 to 1.
items[].fields.thousand_like_sharenumberShare of notes with 1,000 likes or more, 0 to 1.
items[].fields.impressions_percentilenumberThe share of comparable creators this median of impressions beats, 0 to 1.
items[].fields.reads_percentilenumberThe share of comparable creators this median of reads beats, 0 to 1.
items[].fields.engagements_percentilenumberThe share of comparable creators this median of interactions beats, 0 to 1.
nullFields Xiaohongshu cannot give

Xiaohongshu gives every field of this call. Where one item lacks a value, that field is null.

Every item also has platform, id, ref, approx and type; the response around the items is the same on every call. Response format

Xiaohongshu (RedNote) KOL metrics API (Pugongying): paging and billing.

One call returns one object, with no pages, for 24 credits.

5 calls per second per key, 20 after a purchase; going over is not charged. Rate limits

A failed call costs 0 credits and is never retried on its own. Error codes

Interface last tested: 2026-10-30. Each call reads from the platform, and fetched_at in the answer is when it was read. The same request sent again with the same key within 5 minutes is a replay (replayed: true): 0 credits, and the answer as first read.

Once connected over MCP, these questions use the Xiaohongshu (RedNote) KOL metrics API (Pugongying).

  1. Get how a Xiaohongshu creator's everyday notes did over the last 30 or 90 days, by PGY creator ID: 5c0017ef6b58b740c92463fb.
    call {"op":"xiaohongshu.kol_performance","id":"5c0017ef6b58b740c92463fb"}
    24 credits
  2. Get how a Xiaohongshu creator's everyday notes did over the last 30 or 90 days, by PGY creator ID: 5c0017ef6b58b740c92463fb, with window set to 90d.
    call {"op":"xiaohongshu.kol_performance","id":"5c0017ef6b58b740c92463fb","window":"90d"}
    24 credits
  3. Search Xiaohongshu creators on PGY by terms, matched against what they write about: 咖啡, then for the first 3: get how a Xiaohongshu creator's everyday notes did over the last 30 or 90 days, by PGY creator ID.
    call {"op":"xiaohongshu.kol_search","query":"咖啡"}call {"op":"xiaohongshu.kol_performance","id":"<ref>"} × 3
    96 credits

Give this to your AI.
Copy it into Claude or ChatGPT.

How to connect
Prompt
Use the SocialToAI MCP server (https://mcp.socialtoai.com/mcp) for this: Get how a Xiaohongshu creator's everyday notes did over the last 30 or 90 days, by PGY creator ID: 5c0017ef6b58b740c92463fb.Call the call tool with {"op":"xiaohongshu.kol_performance","id":"5c0017ef6b58b740c92463fb"}. Needed: id; optional: window (30d, 90d).For several, call it once for each: 24 credits each.Before you start, work out how many credits it will take in all and ask me; call it only after I agree.What usually comes next, with the ref or username it returns: call xiaohongshu.kol_notes (PGY creator notes).If SocialToAI is not connected yet, tell me how to connect it; never ask me to paste a key into the chat.Answer with a link to every item you used, and tell me how many credits it cost.

Paste it into a chat once SocialToAI is connected over MCP. There is no key in it: Claude and ChatGPT sign in, other clients send a key in a header.

The interface of the same name on other platforms.

All platforms and prices
POST/v1/call/xiaohongshu.kol_performance{ "id": "5c0017ef6b58b740c92463fb" }24 creditsper call
Change the op in the path. The response around the items keeps the same shape.

Read next.

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connect ChatGPT to Xiaohongshu notes and comments

Let Claude Code and Cursor read Xiaohongshu and Douyin, with no QR code or cookie

connect Claude Code and Cursor to Xiaohongshu and Douyin with no QR code or cookie, and what a self-run server costs you

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monitor Xiaohongshu, Douyin and Weibo from outside China with AI, in English, with original links

How to find creators on Xiaohongshu PGY and Douyin Xingtu

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Xiaohongshu (RedNote) MCP server

Let your AI read Xiaohongshu.

Xiaohongshu (RedNote) KOL metrics API (Pugongying): questions.
Short answers.

All Xiaohongshu data APIs
Do I need a Xiaohongshu account or Xiaohongshu's own API access?
No. You only need a SocialToAI key. The call returns content and account information publicly visible on Xiaohongshu; you never sign in to Xiaohongshu or apply for anything there.
What does one call cost in dollars?
24 credits: $0.08 at 300 credits per dollar (purchases from $10), $0.048 at 500 per dollar (from $200). Credits never expire and there is no subscription. 100 free credits on sign-up, no card.
Am I charged when a call fails or finds nothing?
A failed call costs 0 credits and is never retried on its own.
How much does one call return?
One call returns one object, with no pages, for 24 credits.
Is there a rate limit?
5 calls a second per key, 20 a second after your first purchase. A request over the limit is told how long to wait and is not charged.
How do I use it from Claude, ChatGPT or Cursor?
Yes. In Claude or ChatGPT, add the MCP address https://mcp.socialtoai.com/mcp as a custom connector, sign in with the code we email you and press Allow; there is no key to paste. In Claude Code, run one command, type /mcp, pick socialtoai and sign in; Codex and Cursor sign in too, with their steps on the connect page. Then ask in plain words and your AI calls call for you.
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