How do I monitor what people say about a brand on TikTok with AI?
Connect SocialToAI to your AI client over MCP, then ask in plain words. In this recorded run an AI client answered “What are people on TikTok saying about the Dyson Airwrap?” with 1 request on TikTok: 40 items read in 14.2 seconds for 16 credits ($0.053). Below are the calls it made, the answer with its sources, and the prompt and API calls to run it yourself. Recorded 2026-10-18.
The question
What are people on TikTok saying about the Dyson Airwrap?
TikTok search shows videos one at a time and mixes in videos that only use the name in passing. Telling which ones are really about the brand, and what they praise or criticise, means watching and counting by hand. Reading what this run returned by hand takes about 4 minutes (991 words at 240 a minute).
What the AI did
It chose the tools itself: 1 request on TikTok. Each row is one tool call as the client showed it, with what it sent, how much came back and what it cost.
| Platform | Tool | Sent | Requests | Returned | Credits |
|---|---|---|---|---|---|
| TikTok | brand_buzz | brand: "Dyson Airwrap" · about: "a hair styling tool" · platforms: ["tiktok"] · window: "30d" · scale: "small" | 1 | 40 videos | 16 |
| Total | 1 | 40 items | 16 | ||
The answer
What the client answered, from what it had read. The line under each finding is a post it read, or a figure from those posts.
34 of the 40 posts found are about it: 71% positive, 21% neutral, 9% negative. What they mention most:
- Quality15%“From frizzy to smooth 😋”5 videos
- Ease of use15%“I promise you will get the hang of it”5 videos
- Features9%“this is honestly my favorite attachment of all 😍 I use it the most”3 videos
The posts it rests on
A selection of what was read; the marked words are what a finding rests on. An item without a link says so.
- TikTok · video7dFinding 1
From frizzy to smooth 😋 #hairtok #healthyhair #hair #shinyhair #dysonairwrapcurls @… UK @… USA @… Wow UK @… P
Open the source - TikTok · video2wFinding 2
💗 save this for your next hairwash day… I promise you will get the hang of it 🫶🫶✨ @… @… @… Wow UK @L'Oréal Paris UK #dysonair
Open the source - TikTok · video9dFinding 3
HOW TO use the #dyson SMOOTHING BRUSH 💕 - girls this is honestly my favorite attachment of all 😍 I use it the most. Which one is your favorite ? #dysonairwrap #dyso
Open the source
What it cost
1 request, 16 credits in total: $0.053 at the $10 rate. Every answer of the API states the credits it charged and the balance left, so your AI can tell you what a question cost. A call that fails costs nothing.
| Pack | Credits per dollar | This answer |
|---|---|---|
| $10 = 3,000 credits | 300 | $0.053 |
| $50 = 20,000 credits | 400 | $0.04 |
| $200 = 100,000 credits | 500 | $0.032 |
Ask it yourself
Connect SocialToAI to your AI client once (the steps for each client), then paste the question. You do not name tools or parameters: the client picks them.
What are people on TikTok saying about the Dyson Airwrap?The same in code: the calls this run made, as requests to the API.
curl https://api.socialtoai.com/v1/tools/brand_buzz \ -H "Authorization: Bearer $SOCIALTOAI_KEY" \ -H "Content-Type: application/json" \ -d '{ "brand": "Dyson Airwrap", "about": "a hair styling tool", "platforms": ["tiktok"], "window": "30d", "scale": "small" }'What to try next
- Ask next: “What do the negative posts say?”
- Ask next: “Compare it with a competitor”
- Add a competitor and ask how the two compare.
- Ask only for the negative videos, with links.
- Run it as one request with the ready-made tool Brand buzz: What people say about a brand or product on each platform: the share of each attitude, what is mentioned most, and the posts with the most engagement, each with its source link.
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