Competitor tracking with AI: what rival accounts post and what works for them
Your AI follows the accounts you name and tells you what each one published lately and which posts did clearly better than that account usually does, with the numbers and links. It uses the Account watch tool and 16 interfaces. A real run recorded 2026-10-18 answered “Which of National Geographic's Instagram posts did best this week?” with 1 request for 12 credits (≈ $0.024–$0.04). Failed calls are free.
What you get
Your AI follows the accounts you name and tells you what each one published lately and which posts did clearly better than that account usually does, with the numbers and links.
Opening each account, scrolling its posts and writing down the numbers takes a while for one account, and a baseline of what is usual for it takes longer.
What it uses
The ready-made tool does the whole job in one request: SocialToAI runs the searches, reads the posts and comments, and returns one result with its sources. Each is priced before it runs.
Your AI can also call the interfaces one at a time. These are the ones this job reads; each costs a fixed number of credits per call.
| Platform | Interface | What it returns | Price key | Credits |
|---|---|---|---|---|
| User Posts | The recent posts of one account. | instagram.user_posts | 2 | |
| User Profile | One account: name, bio, followers and following. | instagram.user_profile | 2 | |
| TikTok | User Posts | The recent videos of one account. | tiktok.user_posts | 2 |
| TikTok | User Profile | One account: name, bio, followers, following and post count. | tiktok.user_profile | 2 |
| X | User Posts | The recent posts of one account. | x.user_posts | 2 |
| X | User Profile | One account: name, bio, followers, following and post count. | x.user_profile | 1 |
| YouTube | User Profile | One account: name, bio, followers and post count. | youtube.user_profile | 2 |
| User Posts | The recent posts of one account. | linkedin.user_posts | 2 | |
| User Profile | One account: name and bio. | linkedin.user_profile | 2 | |
| Xiaohongshu | User Posts | The recent notes of one account. | xiaohongshu.user_posts | 12 |
| Xiaohongshu | User Profile | One account: name, bio, followers, following and post count. | xiaohongshu.user_profile | 12 |
| Douyin | User Posts | The recent videos of one account. | douyin.user_posts | 2 |
| Douyin | User Profile | One account: name, bio, followers, following and post count. | douyin.user_profile | 2 |
| User Profile | One account: name, bio, followers, following and post count. | weibo.user_profile | 2 |
2 more on the platforms' own pages: Instagram API, TikTok API, X (Twitter) API, YouTube API, LinkedIn API, Xiaohongshu (RedNote) API, Douyin API, Weibo API.
A worked example
A real run on the live service, recorded 2026-10-18: the question, the calls the AI chose and what it answered. The credits are what the run was charged.
Which of National Geographic's Instagram posts did best this week?
| Platform | Tool | Sent | Requests | Returned | Credits |
|---|---|---|---|---|---|
account_watch | accounts: ["https://www.instagram.com/natgeo/"] · window: "7d" · scale: "small" | 1 | 21 posts | 12 | |
| Total | 1 | 21 items | 12 | ||
19 posts in the window; the account's usual is 46,077 interactions a post. What stands out:
- Posts that took off (2× the usual or more)21%“Timing is everything in wildlife photography, and this year's Wildlife Photographer of the”4 posts
- News60%3 of the 5 posts analysed3 posts
- Story20%1 of the 5 posts analysed1 post
The posts it rests on, and the same calls as API requests, are in the whole recorded run.
12 credits is $0.04 at 300 credits per dollar (purchases from $10) and $0.024 at 500 per dollar (from $200). Failed calls are free, and a search that runs and finds nothing is charged as a call.
Give this to your AI
Connect SocialToAI once: in Claude, ChatGPT, Claude Code, Cursor and Codex you sign in and press Allow, with no key to paste; other clients are on the connect page. Then paste this and replace the parts in angle brackets. Never paste a key into a chat.
Use the SocialToAI tools (https://mcp.socialtoai.com/mcp) to watch these competitor accounts: <account links>. With the Account watch tool, tell me what each one posted in the last 7 days and which posts did clearly better than that account usually does, with likes, comments and links. Say what the strong posts have in common, and what the run cost in credits.Last updated: