Brand monitoring with AI: what people say about a brand on social media
Your AI tells you what people say about a brand: the share of each attitude, what they praise and what they complain about, with the posts behind each point. It uses the Brand buzz tool and 17 interfaces. A real run recorded 2026-10-18 answered “What are people on TikTok saying about the Dyson Airwrap?” with 1 request for 16 credits (≈ $0.032–$0.053). Failed calls are free.
What you get
Your AI tells you what people say about a brand: the share of each attitude, what they praise and what they complain about, with the posts behind each point.
A platform's search shows posts one at a time and mixes in posts that only use the name in passing. Sorting the ones that are really about the brand, and counting what they say, is hours of reading.
What it uses
The ready-made tool does the whole job in one request: SocialToAI runs the searches, reads the posts and comments, and returns one result with its sources. Each is priced before it runs.
Your AI can also call the interfaces one at a time. These are the ones this job reads; each costs a fixed number of credits per call.
| Platform | Interface | What it returns | Price key | Credits |
|---|---|---|---|---|
| TikTok | Search | Find videos by keyword: text, author, likes, comment count, views and publish time. | tiktok.search | 2 |
| TikTok | Comments | The comments under one video: text, likes, reply count and time. | tiktok.comments | 2 |
| X | Search | Find posts by keyword: text, author, likes, comment count, views and publish time. | x.search | 2 |
| X | Comments | The comments under one post: text, likes, reply count and time. | x.comments | 2 |
| Search | Find posts by keyword: text, author, comment count and publish time. | reddit.search | 2 | |
| Comments | The comments under one post: text, reply count and time. | reddit.comments | 2 | |
| YouTube | Search | Find videos by keyword: text, author and views. | youtube.search | 2 |
| YouTube | Comments | The comments under one video: text, likes and reply count. | youtube.comments | 2 |
| Comments | The comments under one post: text, likes and time. | instagram.comments | 2 | |
| Xiaohongshu | Search | Find notes by keyword: text, author, likes, comment count and publish time. | xiaohongshu.search | 12 |
| Xiaohongshu | Comments | The comments under one note: text, likes, reply count and time. | xiaohongshu.comments | 12 |
| Douyin | Search | Find videos by keyword: text, author, likes, comment count and publish time. | douyin.search | 12 |
| Douyin | Comments | The comments under one video: text, likes, reply count and time. | douyin.comments | 2 |
| Search | Find posts by keyword: text, author, likes, comment count and publish time. | weibo.search | 2 |
3 more on the platforms' own pages: TikTok API, X (Twitter) API, Reddit API, YouTube API, Instagram API, Xiaohongshu (RedNote) API, Douyin API, Weibo API.
A worked example
A real run on the live service, recorded 2026-10-18: the question, the calls the AI chose and what it answered. The credits are what the run was charged.
What are people on TikTok saying about the Dyson Airwrap?
| Platform | Tool | Sent | Requests | Returned | Credits |
|---|---|---|---|---|---|
| TikTok | brand_buzz | brand: "Dyson Airwrap" · about: "a hair styling tool" · platforms: ["tiktok"] · window: "30d" · scale: "small" | 1 | 40 videos | 16 |
| Total | 1 | 40 items | 16 | ||
34 of the 40 posts found are about it: 71% positive, 21% neutral, 9% negative. What they mention most:
- Quality15%“From frizzy to smooth 😋”5 videos
- Ease of use15%“I promise you will get the hang of it”5 videos
- Features9%“this is honestly my favorite attachment of all 😍 I use it the most”3 videos
The posts it rests on, and the same calls as API requests, are in the whole recorded run.
16 credits is $0.053 at 300 credits per dollar (purchases from $10) and $0.032 at 500 per dollar (from $200). Failed calls are free, and a search that runs and finds nothing is charged as a call.
Give this to your AI
Connect SocialToAI once: in Claude, ChatGPT, Claude Code, Cursor and Codex you sign in and press Allow, with no key to paste; other clients are on the connect page. Then paste this and replace the parts in angle brackets. Never paste a key into a chat.
Use the SocialToAI tools (https://mcp.socialtoai.com/mcp) to check what people said about <your brand> on TikTok, X and Reddit in the last 30 days. Start with the Brand buzz tool at its smallest depth, and tell me what a run costs before you go larger. Give me the share of positive, neutral and negative posts, the three things people praise and complain about most, and a link to the post behind every point. End with the credits you spent.Last updated: