Creator and KOL discovery with AI: find creators for a niche
Your AI finds creators in a niche on one platform, with their size, their recent posts and how well each one fits, then reads a shortlisted creator's accounts across platforms. It uses the Find creators and Creator profile tools and 21 interfaces. A real run recorded 2026-10-18 answered “Find home-organisation creators on Douyin for a collaboration” with 1 request for 9 credits (≈ $0.018–$0.03). Failed calls are free.
What you get
Your AI finds creators in a niche on one platform, with their size, their recent posts and how well each one fits, then reads a shortlisted creator's accounts across platforms.
Searching by keyword returns posts, not people. Turning posts into a list of creators, then checking each one's size and recent work, is slow by hand.
What it uses
The ready-made tools do the whole job in one request: SocialToAI runs the searches, reads the posts and comments, and returns one result with its sources. Each is priced before it runs.
Your AI can also call the interfaces one at a time. These are the ones this job reads; each costs a fixed number of credits per call.
| Platform | Interface | What it returns | Price key | Credits |
|---|---|---|---|---|
| TikTok | Search · type=user | Find accounts by keyword: name, followers, following and post count. | tiktok.search:user | 2 |
| TikTok | User Profile | One account: name, bio, followers, following and post count. | tiktok.user_profile | 2 |
| Search · type=user | Find accounts by keyword: name. | instagram.search:user | 3 | |
| User Profile | One account: name, bio, followers and following. | instagram.user_profile | 2 | |
| X | Search · type=user | Find accounts by keyword: name, bio, followers, following and post count. | x.search:user | 5 |
| X | User Profile | One account: name, bio, followers, following and post count. | x.user_profile | 1 |
| YouTube | User Profile | One account: name, bio, followers and post count. | youtube.user_profile | 2 |
| Douyin | Search · type=user | Find accounts by keyword: name, followers and post count. | douyin.search:user | 2 |
| Douyin | Xingtu creator search | Search Douyin creators on Xingtu by words in their name. | douyin.kol_search | 3 |
| Douyin | Xingtu creator profile | Get a Douyin creator's profile on Xingtu by Xingtu creator ID. | douyin.kol_profile | 3 |
| Douyin | Xingtu creator audience | Get who follows a Douyin creator, by Xingtu creator ID. | douyin.kol_audience | 3 |
| Douyin | Xingtu creator metrics | Get how a Douyin creator's videos did over the last 30 or 90 days, by Xingtu creator ID. | douyin.kol_performance | 3 |
| Douyin | Xingtu creator rate card | Get what a Douyin creator charges on Xingtu for each kind of sponsored work, and how it is settled. | douyin.kol_rates | 24 |
| Douyin | Xingtu creator video performance | Get a page of a Douyin creator's videos by Xingtu creator ID, newest first, with the figures Xingtu gives for each. | douyin.kol_videos | 3 |
7 more on the platforms' own pages: TikTok API, Instagram API, X (Twitter) API, YouTube API, Douyin API.
A worked example
A real run on the live service, recorded 2026-10-18: the question, the calls the AI chose and what it answered. The credits are what the run was charged.
Find home-organisation creators on Douyin for a collaboration
| Platform | Tool | Sent | Requests | Returned | Credits |
|---|---|---|---|---|---|
| Douyin | find_creators | query: "家居收纳" · scale: "small" | 1 | 20 accounts | 9 |
| Total | 1 | 20 items | 9 | ||
20 creators from the platform's own creator marketplace, each judged against the request:
- Strong fit85%17 of 20 judged17 accounts
- 100K followers or more45%9 of 20 creators9 accounts
- Partial fit15%3 of 20 judged3 accounts
The posts it rests on, and the same calls as API requests, are in the whole recorded run.
9 credits is $0.03 at 300 credits per dollar (purchases from $10) and $0.018 at 500 per dollar (from $200). Failed calls are free, and a search that runs and finds nothing is charged as a call.
Give this to your AI
Connect SocialToAI once: in Claude, ChatGPT, Claude Code, Cursor and Codex you sign in and press Allow, with no key to paste; other clients are on the connect page. Then paste this and replace the parts in angle brackets. Never paste a key into a chat.
Use the SocialToAI tools (https://mcp.socialtoai.com/mcp) to find creators on TikTok who post about <your niche>. With the Find creators tool, list them with followers, recent posts and how well each fits a brand that sells <your product>. For the best three, use the Creator profile tool to find their accounts on other platforms. Tell me the credits each step cost.Last updated: